Aligned CREATIVE GROWTH AGENCY
For whoever looks after your brand

A DESIGNER IN YOUR CORNER. WITHOUT HIRING ONE.

The guidelines PDF nobody opens. The logo folder nobody trusts. The post that reads like a robot wrote it. You set the direction. We build it into a Canva Brand Kit and a brand design system on Claude, so the rest of the team and their AI follow it, and the routine requests stop landing on your desk.

The problem

You track every cost in the business. Except this one.

Late invoices get chased. Wasted stock gets counted. Wasted time on the brand just gets absorbed: the searching, the rebuilding, the "which version is this?" thread. No line in the budget, no owner, no fix.

4 Logo files, 3 wrong

Logo_FINAL.png, logo_final_v2.png, Logo_NEW_use-this-one.png. Nobody knows which three are wrong.

2 WKS Waiting on design

A social post shouldn't need a designer. When it does, campaigns slip and momentum goes with them.

6+ Versions in circulation

Sales sends one deck, marketing sends another. The brand looks smaller than the company actually is.

Since AIEveryone has Claude, ChatGPT and Canva now. Nobody told them how your brand works inside them.
5 Tools, five ways of working

PowerPoint, Word, Google, Canva, Claude. Everyone picks a favourite and does it their own way.

3 days To get a proposal out

A time-sensitive tender sits in someone's queue. Sales waits, and the deal cools.

1 look Spotted a mile off

Your tone of voice goes in. Stock phrases and robot structure come out. Customers can tell.

Old news

Your brand lives in a PDF. That's the problem.

Your guidelines were made once, at launch, by an agency. Since then the team has grown, the tools have changed and AI writes half the posts. The PDF hasn't moved.

The old way
  • The guidelines PDF40 pages. Last opened at launch. Nobody reads page 23.
  • The logo folderlogo_final_v3_FINAL.png. Pick one and hope.
  • The fonts nobody installedSo everything ends up in Arial.
  • "Can you just make this look nice?"Every request lands on one desk. Usually yours.
The better way
  • A Brand Kit your team works inRight logo, right colours, right fonts, already there in Canva. No hunting.
  • Templates that can't go wrongLocked where it matters, editable where it should be.
  • A brand design system on ClaudeYour AI knows your rules, your voice and your look, so every draft starts on brand.
  • A designer in your cornerBacking whoever owns the brand. We build the rules with you, check the work and keep it current.

Guidelines tell people the rules. A Brand Kit and a design system follow them for you. Agency standards, every day, not just at launch.

Already have a designer or marketer?Brand Hub works for them, not around them. They keep the creative. We take the repeat requests off their plate and make sure everyone else gets it right.
Brand Hub

Brand Hub runs it.
Your team ships it.

Canva Brand Hub and the Aligned design system in use
The system

Brand Hub

For whoever looks after the brand, with or without a designer beside them. We take the identity you already have, and the guidelines PDF nobody opens, and turn it into designer-built rules your team and your AI can't get wrong.

  • Audit of how the brand is used today
  • Canva for Teams Brand Kit and 20 locked templates
  • Brand design system on Claude, trained on your brand and tone of voice
  • AI workflows for proposals, statements of work and social
  • Fixed content like T&Cs stays locked. Only the variables change.
  • Hub navigation, folders and permissions
  • Recorded handover and quick-start guide
From£3,750

4 to 5 weeks

Book the free call
Included · after handover

60 days alongside

We don't hand over and disappear. For two months we stay in your corner, working with your team on the real posts, decks and proposals they're shipping, until the system sticks.

  • Week 1: live workshop on the Hub and the workflows
  • Week 3: review of what the team shipped, with corrections
  • Week 6: tune the templates and skills to how you actually work
  • Week 8: sign-off, and a plan for what comes next
  • The AI traps to avoid, and how to spot them
  • Every session recorded for new starters
Included4 sessions

Over 60 days, post-delivery

Book the free call
The template test

One question audits your entire brand operation.

Could a new hire produce an on-brand post on their first morning, without asking anyone anything?
Yes

You have a system.

No

You have files, and one person who knows where they are and how to use them.

LogoLocked
ColourLocked
TypeLocked
GridLocked
CopyOpen
ImageOpen

Designer-built rules. Your team runs it. Locked where it matters, open where the work happens, on every Hub template.

Brand Hub · how it runs

Six phases. Written output at every one.

01

Free discovery call

60 minutes, free. A short questionnaire first, then a written summary of where the brand is leaking and what the Hub would fix.

02

Audit

Every tool your team uses, everything they make most, and where it goes off brand. Template split agreed here.

03

The Hub

Canva Brand Kit configured, 20 locked templates, folder structure, permissions. This is where your team stops starting from scratch.

04

Brand design system on Claude

Your rules, voice and look, written down for your AI, with a tone spec that stops it sounding like a robot.

05

AI workflows

Skills that connect Claude, Canva, decks and email, so proposals, statements of work and social go out in hours, not days.

06

Handover & 60 days

Live session with the team, recorded and supplied, plus a written quick-start. Then four sessions over 60 days to make it stick.

What's in the Hub

Twenty templates. Locked, branded, editable where it matters.

One template means one Canva design with brand styles applied,
structure locked, editable text and image zones, and an alternate layout.
A deck counts as one, however many pages it runs to.

RotaPal social template
Toast brand guidelines deck
Intsys brochure documents
Airportr watch notification
Vertiv print banner
8Social

Square, portrait, story, carousel, quote, announcement, event, testimonial

2Presentation

External pitch master, internal deck

4Document

One-pager, case study, report, proposal

3Digital

Email header, web banner set, signature

3Print-ready

Business card, roller banner, A4 flyer

Split agreed in Phase 2. Move counts between groups. The total stays at 20.

Project showreel
After handover

Brand Guardian

Systems drift. Someone new joins, a campaign needs a format nobody built, a template gets unlocked "just this once." Brand Guardian is a Creative Director on the outside of that, every quarter.

Optional · 12-month term · starts after your 60 days

Fixed fee. No hours logged, no timesheets, no carryover.

Paul Curran
Paul CurranCreative Director, Aligned
Every quarter
  • 90-minute Creative Director session
  • Written review of everything the team produced, with corrections
  • Brand Kit maintenance and up to two template updates
  • Priority email lane: on-brand or off-brand, answered in two working days

New campaign concepts, additional collateral and production work are quoted separately.

What clients say

"Aligned helped us elevate our brand to match our rapid growth. Their in-depth research into our industry and competitors was impressive. Their expertise and collaborative approach were instrumental in our success."

Sean Sheerin
Sean SheerinManaging Director, Intsys

"Aligned truly transformed how we approached our brand and digital presence. The early groundwork they laid for our brand has been instrumental to our growth, and we've seen incredible engagement since the launch."

Harry Eves
Harry EvesCEO, rotapal.com

"Aligned have been instrumental in optimizing our sales process, helping us build a qualified lead pipeline. Their design and web capabilities are the best and most punctual that we have used to produce high-quality marketing collateral."

Helen Duddy
Helen DuddyBusiness Development Manager, Vertiv

"Working with Aligned was enjoyable, fast, and produced excellent quality output. Our brand reflects our key values: trust-worthiness, innovation, and change-seeking, also attracting great feedback from customers and B2B partners."

Oliver Ahad
Oliver AhadChief Marketing Officer, Airportr
Where everyone starts

Start with a free hour.

One call, focused on whichever of these is actually costing you most.
A short questionnaire before we meet, then 60 focused minutes.
A written summary with clear next steps and a scoped cost.

/ 01

Brand

Whether your identity is ready to systemise as it is, or needs some work first.

/ 02

Canva

How your brand is set up and used today, and the Brand Kit and template system you need.

/ 03

AI workflow

Where your team uses AI today, where it drifts off brand, and the workflows that fix it.

One call · 60 minutes · Free · Written summary included Book your free hour

You don't have to pick the focus. The questionnaire tells us which one will be most useful, and it often isn't the one people expect. The call is diagnostic and free. We audit, advise and give you the plan. No obligation.

Next step

Tell us what's slowing you down.

A free 60-minute call, no deck. We'll show you where the brand is leaking, what Brand Hub would fix, and what you can fix yourself in an afternoon. A designer in your corner, without hiring one.

Paul Curran
Paul CurranCreative Director @ Aligned. The call is with him, not a sales team.
Aligned · 11 Ebrington Square, Derry, N.Ireland. Brand Hub. Agency standards, every day.