Aligned CREATIVE GROWTH AGENCY
Brand operations for growing companies

Stop paying the chaos tax.

The four logo files. The deck rebuilt the night before the tender. The rework no one tracks. We build the brand, then hand you a system your team can actually run, in Canva and in Claude.

The problem

You track downtime on every machine. Except this one.

Rework on the line gets a metric and an owner. Rework on the brand gets absorbed: the searching, the rebuilding, the "which version is this?" thread. No line in the budget, no owner, no fix.

4 Logo files, 3 wrong

Logo_FINAL.png, logo_final_v2.png, Logo_NEW_use-this-one.png. Nobody knows which three are wrong.

3 wks Waiting on design

A social post shouldn't need a designer. When it does, campaigns slip and momentum goes with them.

6+ Versions in circulation

Sales sends one deck, marketing sends another. The brand looks smaller than the company actually is.

What clients say

"Aligned helped us elevate our brand to match our rapid growth. Their in-depth research into our industry and competitors was impressive. Their expertise and collaborative approach were instrumental in our success."

Sean Sheerin
Sean SheerinManaging Director, Intsys

"Aligned truly transformed how we approached our brand and digital presence. The early groundwork they laid for our brand has been instrumental to our growth, and we've seen incredible engagement since the launch."

Harry Eves
Harry EvesCEO, rotapal.com

"Aligned have been instrumental in optimizing our sales process, helping us build a qualified lead pipeline. Their design and web capabilities are the best and most punctual that we have used to produce high-quality marketing collateral."

Helen Duddy
Helen DuddyBusiness Development Manager, Vertiv

"Working with Aligned was enjoyable, fast, and produced excellent quality output. Our brand reflects our key values: trust-worthiness, innovation, and change-seeking, also attracting great feedback from customers and B2B partners."

Oliver Ahad
Oliver AhadChief Marketing Officer, Airportr
Two products

Brand Works builds it.
Brand Hub runs it.

Canva Brand Hub and the Aligned design system in use
01 · Full engagement

Brand Works

For rebrands, new ventures, and brands that have fallen behind the business. Strategy through to a system your team owns.

  • Half-day workshop and written brand strategy
  • Two brand stylescape directions, one developed
  • Logo, type, colour and a 12–14 page essentials guide
  • Brand world: icons, photography brief, collateral
  • The Hub: 20 Canva templates, Brand Kit, permissions
  • Claude design system with three documented workflows
  • Recorded handover and 30 days' support
From£9,500

8–10 weeks

Enquire about Brand Works
02 · System only

Brand Hub

For companies happy with their identity that need it operationalised. No identity development. We systemise what you already have.

  • Discovery session and audit of current usage
  • Canva for Teams Brand Kit configured
  • 20 templates across social, decks, documents, print
  • Hub navigation, folders, permissions
  • Claude design system with three documented workflows
  • Recorded handover and quick-start guide
From£3,750

4–5 weeks

Enquire about Brand Hub
The template test

One question audits your entire brand operation.

Could a new hire produce an on-brand post on their first morning, without asking anyone anything?
Yes

You have a system.

No

You have files, and one person who knows where they are and how to use them.

LogoLocked
ColourLocked
TypeLocked
GridLocked
CopyOpen
ImageOpen

Locked where it matters. Open where the work happens. That's the whole spec, and it's what every Hub template ships with.

Brand Works · how it runs

Six phases. Written output at every one.

01

Discovery & workshop

Pre-work questionnaire, half-day workshop, category scan, then a written strategy: positioning, audience, proposition, tone.

02

Brand identity

Two directions presented, one developed. Logo, type system, colour with usage rules, essentials guide.

03

Brand world

Icon set, photography brief, graphic devices, layout principles, and the core collateral that proves it works.

04

The Hub

Canva Brand Kit configured, 20 locked templates, folder structure, permissions. This is where your team stops starting from scratch.

05

Claude design system

A brand-trained Claude project, a written system prompt, a copy tone spec, and three workflows for what you make most.

06

Handover & training

Live session with the team, recorded and supplied, plus a written quick-start. Then 30 days to shake it down.

What's in the Hub

Twenty templates. Locked, branded, editable where it matters.

One template means one Canva design with brand styles applied,
structure locked, editable text and image zones, and an alternate layout.
A deck counts as one, however many pages it runs to.

RotaPal social template
Toast brand guidelines deck
Intsys brochure documents
Airportr watch notification
Vertiv print banner
8Social

Square, portrait, story, carousel, quote, announcement, event, testimonial

2Presentation

External pitch master, internal deck

4Document

One-pager, case study, report, proposal

3Digital

Email header, web banner set, signature

3Print-ready

Business card, roller banner, A4 flyer

Split agreed in Phase 1. Move counts between groups. The total stays at 20.

Project showreel
After handover

Brand Guardian

Systems drift. Someone new joins, a campaign needs a format nobody built, a template gets unlocked "just this once." Brand Guardian is a Creative Director on the outside of that, every quarter.

12-month term · add to either product£330 / month

Fixed fee. No hours logged, no timesheets, no carryover.

Paul Curran
Paul CurranCreative Director, Aligned
Every quarter
  • 90-minute Creative Director session
  • Written review of everything the team produced, with corrections
  • Brand Kit maintenance and up to two template updates
  • Priority email lane: on-brand or off-brand, answered in two working days

New campaign concepts, additional collateral and production work are quoted separately.

Not ready for the full thing

Start with 90 minutes.

One session, focused on whichever of these is actually costing you most.
A short questionnaire before we meet, then 90 focused minutes.
A written output with clear next steps and scoped costs.

/ 01

Brand

Identity, story and positioning, for businesses ready to get serious about it.

/ 02

Canva

How your brand is set up and used today, and the Brand Kit and template system you need.

/ 03

AI workflow

A practical session on how your business creates content, and where AI genuinely helps.

One session · 90 minutes · Questionnaire and written output included £249

You don't have to pick the focus. The questionnaire tells us which one will be most useful, and it often isn't the one people expect. The session is diagnostic. We audit, advise and give you the plan. Build work is quoted separately once you know what's worth building.

Next step

Tell us what's slowing you down.

A 20-minute call, no deck. We'll tell you whether this is a Brand Works job, a Brand Hub job, or something you can fix yourself in an afternoon. You've seen the chaos tax all month. This is how you delete the line.

Paul Curran
Paul CurranCreative Director @ Aligned. The call is with him, not a sales team.
Aligned · The AMP, 11 Ebrington Square, Derry ~ Londonderry BT47 6FA · +44 7871 604397 · paul@aligned.agency Brand Works builds it. Brand Hub runs it.